quinta-feira, dezembro 8

Off topic: comunicação política

Sei que o blog é sobre informações e idéias sobre cibercultura. Mas não resisti. Muito bom o blog Margens de Erro. Só avaliações sobre enquetes e estratégias de comunicação política na mídia. Adorei o post sobre efeitos de debates políticos televisivos na audiência:

- os efeitos dos debates na percepção das qualidades pessoais dos candidatos são grandes, mas os efeitos na percepção da competência dos candidatos é reduzida. Há quem chame a isto efeitos na percepção dos atributos estilísticos em vez dos atributos políticos*;

- através dos mecanismos anteriores, os debates influenciam o comportamento de voto, especialmente quando as diferenças entre os candidatos do ponto de vista político e ideológico são reduzidas;

- efeitos maiores quando nenhum dos candidatos é o "incumbent" (já que, para este, os eleitores já tiveram tempo para formar uma imagem mais cristalizada).

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